Turn Your Clicks into Customers
You've worked hard to drive traffic to your online store. But how many of those visitors are actually buying? Conversion Rate Optimization (CRO) is the science and art of turning more of your existing website visitors into paying customers. At Alrafah Digital, we use a data-driven approach to identify friction points in your sales funnel, fix them, and systematically increase your store's revenue without you needing to spend a single extra dollar on advertising.
Get More Value from the Traffic You Already Have
A Scientific Approach to Increasing Your Sales
Choose Your Path to Higher Conversions
Start with a focused project to solve a specific problem, or partner with us for continuous, iterative growth through an ongoing retainer.
CRO Audit & Roadmap
For stores that need a clear starting point.
Starting at
$1,800
Includes:
- Full Google Analytics Health Check
- Heatmap & Session Recording Analysis
- Heuristic (Expert) Evaluation of Your Store
- Identification of Top 5 Conversion Blockers
- Actionable Roadmap of Prioritized CRO Tasks
Funnel Optimization
For stores with a specific leaky funnel.
Starting at
$2,500
Includes:
- Deep-Dive Analysis of One Core Funnel (e.g., Checkout, Add-to-Cart, Onboarding)
- Identification of Key Drop-Off Points
- Development of a Testable Solution
- Implementation & Management of One A/B Test
Landing Page Lift
For brands wanting to maximize ad campaign ROI.
Starting at
$2,000+
Includes:
- Analysis of Up to 2 Key Landing Pages
- A/B Test Hypothesis for a New Variant
- Design & Copywriting for a New Variant
- Implementation & Management of an A/B Test
- Final Report with Results & Recommendations
Continuous Optimization Retainer
For businesses committed to long-term, sustainable growth, our monthly retainer provides a complete, outsourced CRO program. We become an extension of your team, constantly researching, testing, and implementing improvements to systematically increase your conversion rate over time. This model ensures you are always optimizing and never leaving money on the table.
Retainers are custom-quoted based on your site's traffic and complexity.
Starting from
$2,000 / month.
Questions
Frequently Asked Questions about Conversion Rate Optimization
It varies wildly by industry, product price, and traffic source, but a typical range is 1% to 3%. The most important thing is not comparing to others, but continuously improving your *own* rate.
A/B testing (or split testing) is a method of comparing two versions of a webpage against each other to determine which one performs better. We show 50% of your traffic the original page (A) and 50% the new version (B) to see which one leads to more conversions.
We use a suite of industry-leading tools, including Google Analytics for data, Hotjar or Microsoft Clarity for heatmaps and session recordings, and Google Optimize or VWO for A/B testing.
To run effective A/B tests, you need enough traffic to get statistically significant results in a reasonable time. We generally recommend having at least 5,000-10,000 unique visitors per month, but we can still perform valuable analysis and heuristic improvements on lower-traffic sites.
No. We use professional testing software that displays changes to users without altering your site’s core code. Winning changes are only implemented permanently on your live site after rigorous testing and your full approval.
Stop Leaving Money on the Table
Every visitor is an opportunity. Let’s analyze your store, identify your biggest opportunities for growth, and create a roadmap to a higher conversion rate.
