Your Brand is Your Promise. We'll Help You Design It.

In a sea of online stores, a memorable brand is your single greatest asset. It’s more than a logo or a color scheme; it’s the feeling customers get when they interact with you. It’s the story you tell and the trust you build. At Alrafah Digital, we specialize in crafting foundational brand identities for e-commerce startups. We create the visual language that captures your essence, connects with your ideal audience, and sets the stage for long-term growth.

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The Power of a Professional First Impression

Build Trust Instantly

A professional and cohesive brand signals credibility. It tells customers you are a serious, trustworthy business, making them more comfortable to make their first purchase.

Stand Out from the Noise

The e-commerce landscape is crowded. A unique visual identity helps you cut through the competition, making your brand instantly recognizable and memorable.

Justify Premium Pricing

Strong branding communicates quality and value. It creates a perceived value that allows you to position your products effectively and avoid competing solely on price.

Create Loyal Fans, Not Just Customers

People connect with stories and identities. A well-defined brand gives customers something to belong to, turning one-time buyers into loyal advocates for your business.

A Collaborative Process to Define Your Identity

1

Brand Discovery Workshop

We begin with an in-depth workshop to understand your vision, mission, values, target audience, and competitive landscape. This is the strategic foundation for everything that follows.

2

Visual Strategy & Mood Boarding

Based on our discovery, we develop 2-3 distinct visual directions presented as mood boards. We'll collaborate with you to select a direction that perfectly captures your brand's desired look and feel.

3

Logo & Identity Concepting

This is where the magic happens. Our designers create initial logo concepts and explore how the visual system (colors, typography) works together based on the chosen mood board.

4

Refinement & Iteration

We present the strongest concepts and work closely with you to refine your chosen design. This collaborative process ensures the final result is something you are absolutely proud of.

5

Finalization & Brand Guide Delivery

Once the final identity is approved, we build your comprehensive brand style guide and deliver all necessary logo files, ready for you to implement across your e-commerce store and marketing channels.

Choose the Branding Package That Fits Your Launch

Project-based pricing to give your new e-commerce business the professional identity it deserves.

Brand Kickstarter

For lean startups needing essential brand assets.

Starting at

$950

Includes:
  • Brand Discovery Questionnaire
  • Primary Logo Design (2 Initial Concepts)
  • Color Palette Selection
  • Typography Selection
  • Basic 1-Page Style Guide
  • Full Logo File Package (Web & Print)
Get Started
Most Popular

Brand Accelerator

For new businesses wanting a comprehensive visual identity.

Starting at

$2,200

Includes Everything in Kickstarter, plus:
  • In-Depth Brand Discovery Workshop
  • Full Logo Suite (Primary, Secondary, Submark) (3 Concepts)
  • Comprehensive Brand Style Guide (10+ pages)
  • Double-Sided Business Card Design
  • Email Signature Design
  • Full Logo & Asset File Package
Get Started

Brand Dominator

For brands aiming for a fully cohesive launch presence.

Starting at

$3,800+

ncludes Everything in Accelerator, plus:
  • Full Suite of Brand Collateral
  • Social Media Kit (Profile Pics, Banner for 3 Platforms)
  • Packaging Design Concepts (Box or Mailer)
  • 5 Custom Branded Social Media Templates
  • Advanced Brand Style Guide
  • Extended Support & Brand Consultation
Get a Custom Quote

Questions

Frequently Asked Questions about E-commerce Branding

What's the difference between a logo and a brand identity?

A logo is a single mark, while a brand identity is the complete system of visual elements—logo, colors, fonts, imagery style, tone of voice—that represent your business. We build the complete system.

How long does the branding process typically take?

The timeline depends on the package, but a typical branding project can take anywhere from 1 to 4 weeks from our initial workshop to final file delivery.

What if I don't like any of the initial logo concepts?

This is rare because our initial discovery workshop is so thorough. However, our process is collaborative. We would discuss your feedback in detail to understand what isn’t working and use that insight to create a new, more aligned round of concepts.

Do I need professional branding before I build my Shopify/WooCommerce store?

Yes, we highly recommend it! Your brand identity will inform the entire design of your website. Finalizing your branding first ensures a consistent and professional final result.

What files will I receive at the end of the project?

You will receive a complete package of your logo in all necessary formats for web and print (like AI, EPS, SVG, PNG, JPG) and a comprehensive PDF brand style guide.

Your E-commerce Journey Starts with a Great Brand.

Let’s work together to create a visual identity that you’re proud to show off and that your customers will fall in love with. Contact us for a free consultation.

Discuss My Branding Project